Wednesday, 6 November 2013

Profile of Sh. R. Venkataswarlu, Director General, All India Radio.


SHRI R. VENKATESWARLU HAS TAKEN OVER THE CHARGE OF DIRECTOR GENERAL, ALL INDIA RADIO FROM TODAY, THE 1ST OF NOVEMBER, 2013.
BORN ON 01.02.1954, SH. VENKATESWARLU HOLDS DUAL MASTERS DEGREES IN POLITICAL SCIENCE, JOURNALISM & MASS COMMUNICATION. SHRI. VEKATESWARLU HAS 35 YEARS OF MASS MEDIA EXPERIENCE IN INDIAN INFORMATION SERVICE, ALL INDIA RADIO. DOORDARSHAN AND PRASAR BHARATI SECRETARIAT AND ALSO ADMINISTRATIVE, PERSONNEL AND FINANCIAL MANAGEMENT OF AIR AND DOORDARSHAN NETWORKS.

IN INDIAN INFORMATION SERVICE AS FIELD PUBLICITY OFFICER, HE ORGANISED MORE THAN 200 WORKSHOPS, MULTI-MEDIA CAMPAIGNS, SEMINARS ON DIFFERENT TOPICS IN CO-ORDINATION WITH NGOs AND UNICEF. HE ORGANISED INNOVATIVE PUBLICITY METHODS LIKE COMMUNITY SINGING WITH SCHOOL CHILDREN FOR PROMOTION OF COMMUNAL HARMONY AND NATIONAL INTEGRATION AND ANTI-DOWARY RALLIES INVOLVING FILM STARS, COLLEGE STUDENTS, TEACHERS AND VOLUNTARY ORGANISATIONS.

SELECTED BY UPSC, AS A DIRECT RECRUIT STATION DIRECTOR, HE HAD HIS FIRST POSTING AT ALL INDIA RADIO, TIRUNELVELI (AS YOUNGEST STATION DIRECTOR AT THE AGE OF 33 YEARS IN THE NETWORK IN 1988), SH. VENKATESWARLU INCREASED THE LOCAL PRODUCTION OF PROGRAMMES FROM 50 HOURS TO 200 HOURS PER MONTH BY MOTIVATING THE STAFF TO POPULARIZE AIR TIRUNELVELI AS A CULTURAL CENTRE OF SOUTH TAMILNADU AND ALSO STARTED “THE PEOPLE`S FORUM” A SPECIAL PROGRAMMEE TO SOLVE THE PUBLIC GRIEVANCES WITH THE GOVERNMENT DEPARTMENTS WHICH BECAME MORE POPULAR IN REDRESSING PUBLIC GRIEVANCES.

AS STATON DIRECTOR, AIR, WARNGAL FROM MAY 1991 TO JULY 1994, SH. VENKATESWARLU INTRODUCED LIVE PHONE-IN-PROGRAMMES FOR THE FIRST TIME IN LOCAL RADIO AND SOLVED THE PUBLIC GRIEVANCES BY A NUMBER OF INTER-ACTIVE PROGRAMMES AS WARNGAL WAS A HOT BED OF NAXALITES. MADE LOCAL RADIO A TRUE VOICE OF COMMUNITY BY PROMOTING LOCAL PEOPLES PARTICIPATION IN PLANNING AND PRODUCTION OF PROGRAMMES. AS PART OF LOCAL RADIO INITIATIVE TO INCREASE THE LITERACY LEVELS, A CLASSES ENROLEMENT CAMPAIGN FOR ADMISSION OF CHILDREN IN THE AGE GROUP OF 6 TO 11 YEARS INTO PRIMARY SCHOOLS, “NENU BADIKI POTHA” (I WILL GO TO THE SCHOOL) IN COORDINATION WITH THE STATE GOVERNMENT AND VOLUNTARY ORGANISATIONS WHICH HAS BECOME SUCCESSFUL BY ENROLLING 1,08,000 CHILDREN AGAINST AVERAGE ENROLEMENT FIGURE OF 15,000 PER ANNUM EARLIER. THIS TITLE OF THE PROGRAMME AND THE SCHEME WAS ADOPTED BY THE STATE GOVERNMENT LATER.

AS DIRECTOR, DOORDARSHAN KENDRA, HYDERABAD AND BANGALORE FROM 1997 TO 2005, HE INTRODUCED QUALITY DAILY SERIALS BASED ON THE LITERARY CLASSICS AND ALSO SUCCESSFULLY LAUNCHED 24 HOURS SATELLITE CHANNEL WITH REGIONAL PROGRAMMES. IN HYDERABAD. HE INTRODUCED WEEKLY LIVE PHONE-IN-PROGRAMMES WITH CHIEF MINISTER OF ANDHRA PRADESH WHICH HAS BECOME HIGHLY POPULAR IN REDRESSING PUBLIC GRIEVANCES. HE ALSO DOUBLED THE COMMERCIAL REVENUES OF BOTH THE KENDRAS OF HYDERABAD AND BANGALORE, THE RECORD OF WHICH WAS NOT SURPASSED SUBSEQUENTLY BY ANY OTHER DIRECTOR.

AS DEPUTY DIRECTOR GENERAL AND ADDITIONAL DIRECTOR GENERAL AT DOORDARSHAN HEADQUARTERS FROM FEBRUARY 2005, SH. VENKATESWARLU SUPERVISED THE WORK OF REGIONAL KENDRAS, KASHMIR CHANNEL, POLICY, COORDINATION AND PARLIAMENT CELL, DD NATIONAL, DTH, AUDIENCE RESEARCH WING, PLAN SCHEMES FOR SOFTWARE ETC. IN ADDITION TO PROGRAMME ACTVITIES, HE ALSO HANDLED ADDITIONAL ASSIGNMENT OF ADDITIONAL DIRECTOR GENERAL (Administration & Finance) VERY SUCCESSFULLY. THE e-ACTION PROCESS IMPLEMENTED BY HIM FOR PLACEMENT OF DTH CHENNELS ON DD DIRECT PLUS INCREASED REVENUES OF DD FROM AVERAGE RUPEES 25 CRORE TO RUPEES 86 CRORE PER ANNUM.

HE ALSO HANDLED PERSONNEL MATTERS OF STAFF OF AIR AND DOORDARSHAN, TRAINING AND THE PROCESS OF RECRUITMENT AT PRASAR BHARATI SECRETARIAT AT DELHI INCLUDING ALL OPERATION ISSUES OF AIR AND DOORDARSHAN SUCCESSFULLY. TILL RECENTLY. HE WAS POSTED AS ADDITIONAL DIRECTOR GENERAL (SOUTH ZONE) SUPERVISING ALL INDIA RADIO STATIONS, DOORDARSHAN KENDRAS AND MARKETING DIVISIONS IN SOUTH ZONE.

STAFF OF ALL INDIA RADIO EXTENDS ITS BEST WISHES & ENSURES FULL COOPERATION TO SHRI R. VENKATESWARLU FOR A SUCCESSFUL & GLORIOUS TENURE AHEAD.
SHRI R. VENKATESWARLU HAS TAKEN OVER THE CHARGE OF DIRECTOR GENERAL, ALL INDIA RADIO FROM TODAY, THE 1ST OF NOVEMBER, 2013.
BORN ON 01.02.1954, SH. VENKATESWARLU HOLDS DUAL MASTERS DEGREES IN POLITICAL SCIENCE, JOURNALISM & MASS COMMUNICATION. SHRI. VEKATESWARLU HAS 35 YEARS OF MASS MEDIA EXPERIENCE IN INDIAN INFORMATION SERVICE, ALL INDIA RADIO. DOORDARSHAN AND PRASAR BHARATI SECRETARIAT AND ALSO ADMINISTRATIVE, PERSONNEL AND FINANCIAL MANAGEMENT OF AIR AND DOORDARSHAN NETWORKS.

IN INDIAN INFORMATION SERVICE AS FIELD PUBLICITY OFFICER, HE ORGANISED MORE THAN 200 WORKSHOPS, MULTI-MEDIA CAMPAIGNS, SEMINARS ON DIFFERENT TOPICS IN CO-ORDINATION WITH NGOs AND UNICEF. HE ORGANISED INNOVATIVE PUBLICITY METHODS LIKE COMMUNITY SINGING WITH SCHOOL CHILDREN FOR PROMOTION OF COMMUNAL HARMONY AND NATIONAL INTEGRATION AND ANTI-DOWARY RALLIES INVOLVING FILM STARS, COLLEGE STUDENTS, TEACHERS AND VOLUNTARY ORGANISATIONS.

SELECTED BY UPSC, AS A DIRECT RECRUIT STATION DIRECTOR, HE HAD HIS FIRST POSTING AT ALL INDIA RADIO, TIRUNELVELI (AS YOUNGEST STATION DIRECTOR AT THE AGE OF 33 YEARS IN THE NETWORK IN 1988), SH. VENKATESWARLU INCREASED THE LOCAL PRODUCTION OF PROGRAMMES FROM 50 HOURS TO 200 HOURS PER MONTH BY MOTIVATING THE STAFF TO POPULARIZE AIR TIRUNELVELI AS A CULTURAL CENTRE OF SOUTH TAMILNADU AND ALSO STARTED “THE PEOPLE`S FORUM” A SPECIAL PROGRAMMEE TO SOLVE THE PUBLIC GRIEVANCES WITH THE GOVERNMENT DEPARTMENTS WHICH BECAME MORE POPULAR IN REDRESSING PUBLIC GRIEVANCES.

AS STATON DIRECTOR, AIR, WARNGAL FROM MAY 1991 TO JULY 1994, SH. VENKATESWARLU INTRODUCED LIVE PHONE-IN-PROGRAMMES FOR THE FIRST TIME IN LOCAL RADIO AND SOLVED THE PUBLIC GRIEVANCES BY A NUMBER OF INTER-ACTIVE PROGRAMMES AS WARNGAL WAS A HOT BED OF NAXALITES. MADE LOCAL RADIO A TRUE VOICE OF COMMUNITY BY PROMOTING LOCAL PEOPLES PARTICIPATION IN PLANNING AND PRODUCTION OF PROGRAMMES. AS PART OF LOCAL RADIO INITIATIVE TO INCREASE THE LITERACY LEVELS, A CLASSES ENROLEMENT CAMPAIGN FOR ADMISSION OF CHILDREN IN THE AGE GROUP OF 6 TO 11 YEARS INTO PRIMARY SCHOOLS, “NENU BADIKI POTHA” (I WILL GO TO THE SCHOOL) IN COORDINATION WITH THE STATE GOVERNMENT AND VOLUNTARY ORGANISATIONS WHICH HAS BECOME SUCCESSFUL BY ENROLLING 1,08,000 CHILDREN AGAINST AVERAGE ENROLEMENT FIGURE OF 15,000 PER ANNUM EARLIER. THIS TITLE OF THE PROGRAMME AND THE SCHEME WAS ADOPTED BY THE STATE GOVERNMENT LATER.

AS DIRECTOR, DOORDARSHAN KENDRA, HYDERABAD AND BANGALORE FROM 1997 TO 2005, HE INTRODUCED QUALITY DAILY SERIALS BASED ON THE LITERARY CLASSICS AND ALSO SUCCESSFULLY LAUNCHED 24 HOURS SATELLITE CHANNEL WITH REGIONAL PROGRAMMES. IN HYDERABAD. HE INTRODUCED WEEKLY LIVE PHONE-IN-PROGRAMMES WITH CHIEF MINISTER OF ANDHRA PRADESH WHICH HAS BECOME HIGHLY POPULAR IN REDRESSING PUBLIC GRIEVANCES. HE ALSO DOUBLED THE COMMERCIAL REVENUES OF BOTH THE KENDRAS OF HYDERABAD AND BANGALORE, THE RECORD OF WHICH WAS NOT SURPASSED SUBSEQUENTLY BY ANY OTHER DIRECTOR.

AS DEPUTY DIRECTOR GENERAL AND ADDITIONAL DIRECTOR GENERAL AT DOORDARSHAN HEADQUARTERS FROM FEBRUARY 2005, SH. VENKATESWARLU SUPERVISED THE WORK OF REGIONAL KENDRAS, KASHMIR CHANNEL, POLICY, COORDINATION AND PARLIAMENT CELL, DD NATIONAL, DTH, AUDIENCE RESEARCH WING, PLAN SCHEMES FOR SOFTWARE ETC. IN ADDITION TO PROGRAMME ACTVITIES, HE ALSO HANDLED ADDITIONAL ASSIGNMENT OF ADDITIONAL DIRECTOR GENERAL (Administration & Finance) VERY SUCCESSFULLY. THE e-ACTION PROCESS IMPLEMENTED BY HIM FOR PLACEMENT OF DTH CHENNELS ON DD DIRECT PLUS INCREASED REVENUES OF DD FROM AVERAGE RUPEES 25 CRORE TO RUPEES 86 CRORE PER ANNUM.

HE ALSO HANDLED PERSONNEL MATTERS OF STAFF OF AIR AND DOORDARSHAN, TRAINING AND THE PROCESS OF RECRUITMENT AT PRASAR BHARATI SECRETARIAT AT DELHI INCLUDING ALL OPERATION ISSUES OF AIR AND DOORDARSHAN SUCCESSFULLY. TILL RECENTLY. HE WAS POSTED AS ADDITIONAL DIRECTOR GENERAL (SOUTH ZONE) SUPERVISING ALL INDIA RADIO STATIONS, DOORDARSHAN KENDRAS AND MARKETING DIVISIONS IN SOUTH ZONE.

STAFF OF ALL INDIA RADIO EXTENDS ITS BEST WISHES & ENSURES FULL COOPERATION TO SHRI R. VENKATESWARLU FOR A SUCCESSFUL & GLORIOUS TENURE AHEAD.

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