AIR, Doordarshan play a critical role: Prasar Bharati Chairman
In a country like India, public service broadcasters like
All India Radio and Doordarshan play a critical role in ensuring the unity of
diverse communities, Prasar Bharati Chairman P Surya Prakash said today.
"Many people ask me do we need a public service
broadcaster? I say, of course we do. In a country as diverse as ours, with the
given complexities, social and economic and so on, I think the public service
broadcaster plays a very critical role in ensuring the unity of such a diverse
community as we have in India," Prakash said.
He was speaking at the 40th Annual Day celebrations of
Doordarshan Kendra, Chennai, here.
Claiming that the All India Radio and Doordarshan through
its sustained campaign on polio managed to get rid of the disease from the
country, he said, "Through our radio and television, every 10 minutes you
get this message asking people to take the little babies to the nearest primary
centres for polio drops. I cite this as an example of what a public service
broadcaster can do in any country."
"Similarly, we in Prasar Bharati are committed to other
programmes some of which has been launched by the Prime Minister in the last
year or so.
"One of them is Swachh Bharat. About 70 per cent of households
in India do not have toilets. You can well imagine what the implications are to
the dignity of individuals especially women and security of women. But today
given the government's commitment and sustained campaign on All India Radio and
Doordarshan, I feel confident that most Indian homes will have toilets in the
next 5-7 years," he said.
"I think this happened because All India Radio and
Doordarshan are out there to take that message to the last man," he said.
State Governor K Rosaiah said, "The growing competition
in media world has paved the way for adopting new technologies to step up their
telecast and to make quality programmes to make more and more people to view
their channels."
"What is worrying is that we see some TV channels deviating
from their path. For the sake of entertainment, they bring about programmes
which are of poor quality and that cannot be seen with family," he said.
"There is also a deviation from moral and cultural
values. Such programmes have a negative influence on society and in the long
run they will deviate the people from the right path," he said.
Source : http://economictimes.indiatimes.com/industry/media/entertainment/media/air-doordarshan-play-a-critical-role-prasar-bharati-chairman/articleshow/48458604.cms
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