The Prime Minister had embarked on his
mission to communicate a vision of New India, backed by a powerful mandate of
the people of India way back on Vijayadashami Day in October, 2014. Down 53
episodes in the first installment on the Radio, the people of India were privy
to his exhortations with dignity and wisdom to stand for values that had
defined Indian Democracy, its Culture and its Traditions speaking clearly of
its bright future and the great cause of humanity. The people of India, thus
became the beneficiaries of an inspiring democrat who knew how to communicate for
solace and well–being.
Not all leaders are born to speak with
a velvet tongue. “Famous leaders are known for their skilled communication”
says Alan Hall in his article “The Top Communication Traits of Great Leaders” .
“It is one of the most vital traits they must have. Whether the news is
positive or negative, they know it is best to be forthright, honest and timely. How do these leaders
communicate? Thoughtful leaders communicate through meetings, speeches, emails,
tweets and phone-calls.
They write blogs, articles and deliver information via the media. Their topics
include information, vision and
strategy. They nurture values and culture. They note accomplishments and
celebrate progress. They share their plans, goals and priorities and discuss
challenges and barriers. They also teach, encourage, inspire and motivate. They
express appreciation and gratitude. They reassure and calm those around them.
They make requests and pleas. They exude confidence, enthusiasm and integrity.
They are articulate and never condescending. They are engaged in such
activities hourly, daily, weekly, monthly, quarterly and yearly, and they
instruct and teach fellow leaders in any position of responsibility to do
likewise. As they communicate effectively, these epitome of servant leaders
(pradhan sewak)are admired, trusted and followed.
Being the Peoples’ PM, after assuming
office for another term, he had asked
for suggestions and ideas for Mann Ki Baat 2.0 through Post Box 111, Phone lines, MyGov,
Twitter and this time through Instagram too, so that no one may be left behind.
Earlier,
the Prime Minister had spoken to the nation on 53 occasions after coming to
power in 2014 through his monthly broadcast on Akashvani .
Prof
Pulak Ghosh of IIM-Bangalore, V. Kamakoti of IIT Madras, and Bhuvanesh Pareek
from IIM Indore have used data analytics and algorithms applied to key words to
prove the popularity of PM’s radio programme ‘Mann Ki Baat’ and being India’s
biggest online influencer.
In the final episode which was aired on
February 24, 2019 before the commencement of Lok Sabha elections, PM mentioned
that the radio programme was a "sublime experience" for him and due
to the elections he would suspend his monthly broadcast for March and
April, 2019 keeping in mind the healthy democratic traditions.
History abounds in instances of leaders moving crowds with
the power of words of which 'Mann Ki Baat' is an example of the ingenious and influential communication
platform created by Prime Minister Modi. Resuming Mann ki
Baat programme on June 3oth was again Sh Modi’s tribute to the efficacy of All
India Radio which organized the broadcast to create a bridge between the
elected and the electors in the true pursuit of democracy and in keeping with
the cherished principles of Public Service Broadcasting operating in the
world’s largest democracy.
"After
four long months, #MannKiBaat is back to do what it has always loved- celebrate
the power of positivity and the strengths of 130 crore Indians! Do tune in at
11 AM tomorrow morning!" said PM Modi in the tweet.
The Social Media Handle of the Directorate General of All
India Radio @AkashvaniAIR began a series on recapitulating important messages from
earlier episodes of Mann Ki Baat (2014-2019) like use of khadi, experiencing
the diversity of India , misuse of antibiotics, being fit etc.
A round up of earlier episodes was put out
on Twitter by the PM with tweet lines :
Four months, thousands of letters, mails and
suggestions…
It has
been a long time. I have missed
#MannKiBaat and am glad we have once again connected through the radio. Here
are some thoughts on the last four months. #MannKiBaat
As the day approached for the broadcast the air was abuzz
with the expectation of PM speaking again on Radio to the people whom he
acknowledges to be the inspiration and calls them a family.
Many Ministers including Minister of Information and
Broadcasting took to social media urging
people to listen to PM's 'Mann ki Baat'.
And finally the D Day arrived - Akashvani beamed the first of
the second term and 54th edition of Mann Ki Baat started with
India’s Prime Minister who rose from the ground and refused to fly above his
people and preferred to be known as servant rather than the master.
Mann Ki Baat gets radiated for individual
listening and clusters of listeners through Radio Waves, Internet, DTH, Visual
Signals. It is also receivable through mobiles and Alexa Voice Command Devices.
Expressing his urge to connect with the
people of the country, Prime Minister, in his first address of Mann Ki Baat
2.0, said ,”This Sunday has made me wait so much”. Further on, among many
topics, the Prime Minister spoke on
urgency in water conservation, urging people to cultivate habit of reading in
‘Google guru’ era, reiterated his policy
of "no bouquet, just a book" . Speaking about Premchand's stories
that depict human emotions , PM said that it is a reflection of entire
India although these stories are a century
old. Stressing on the importance of water conservation, he urged people to make water
conservation a 'Jan Andolan' and makes 3
requests to solve water crisis in the country: to create awareness on water conservation,
share knowledge of traditional methods of water conservation, and share
information on individuals or NGOs working on water underlining that end goal
is to save every drop of water. He spoke about having written
letters Gram Pradhans on the importance of water conservation and how
to take steps to create awareness on the subject across rural
India. Jal Shakti Abhiyaan was launched the next day by the Union
Minister for Jal Shakti , Sh Gajendra Singh Shekhawat.
"जल संकट की समस्या के समाधान के लिए एक जन आंदोलन की आवश्यकता है जिसमें देश के हर वर्ग के जन समूहों को शामिल होकर इस आंदोलन को सफल बनाने की ज़रूरत है। जिससे जल की एक-एक बूँद को संरक्षित किया जा सके।"- श्री @gssjodhpur, जल शक्ति मंत्री #JanShakti4JalShakti
The other points that PM touched upon was on International Yoga Day that was observed
recently on June 21 saying "Yoga was not just practiced everywhere, but was
also celebrated collectively" and "The
announcement of Prime Minister's Award for contribution to the field of yoga,
was a matter of great satisfaction for me in myself. This award has been given
to many organizations around the world" Mentioning about the ’not so
ordinary’ mails, letters received and posts on the website clearly spells out
that 130 crore countrymen wish to strongly and actively be a part of the
nation’s progress." If people share their problems, they also share ways
to overcome those problems…. And that there never was a letter related to Mann Ki Baat ‘ where people are
asking me for something that is for themselves. People talk about the larger
interest of our nation and society’.
Congratulating
the Election Commission and the women who participated in exercising their franchise
in the celebration of democracy the PM reminded the country of Emergency days. "When Emergency was imposed, resistance against it was not limited to the political
arena or politicians; the movement was not curtailed to the confines of prison
cells. There was an outrage in the conscience of one and all. Every citizen had
this feeling that something was that belonged to them had been taken away. The
collective torment on the loss of democracy was evident"
The time 11 am on the remaining Sundays
on the Indraprasth Channel and FM Rainbow Channel of All India Radio, Delhi is
the time for Post Box 111. For the last five years All India Radio, Delhi has deliberated
on inspiring thoughts and various issues
mentioned by PM in his monthly address, one by one, in more than 200 episodes for its listeners
spread across its foreign and domestic base.
Yesterday, the saga began with a
programme, echoing the concern of Prime
Minister regarding Emergency, in a
conversation with Sh Kumar Prashant, Chairman, Gandhi Shanti Pratishthan on
Emergency in India during 1975 to 1977, Sh Kumar Prashant had spent 19 months
in jail during Emergency. He has also written a book based on Jai Prakash
Narayan’s thought and philosophy. Keep following the twitter handle for more
information on different episodes of Post Box 111.
Radio stays relevant for all kinds of
people, radio has authenticity with listeners
and has earned their love and trust like a companion –the undisputed
leader.
54 Episodes and continuing, at 11 am on last Sunday of
every month with countless stories and unprecedented
inflow of inspiration. The Journey continues - Akashvani together with the
Prime Minister of India - cherishing the
victories of the common man with one goal : Celebrating a New India --------------
the India to bear torch for the comity of nations.
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