Friday, 17 July 2015

AIR’s effort applauded by Ministry of Tribal Affairs

AIR’s effort applauded by Ministry of Tribal Affairs
As part of mission of Prasar Bharati, the National Broadcaster, AIR is organizing a Tribal Folk Music Competition “ADI-SWAR” to promote tribal’s cultural heritage of India. Promoting this tribal competition, Ministry of Tribal Affairs, Government of India, has congratulated and applauded AIR’s effort in this direction, a step to revive the hidden cultural traditions of Tribals.

In an interaction with the team members of ADI-SWAR the Union minister Sh. Jual Oram appealed to tribal communities of India to come out and participate in large numbers in this folk music competition. He said “tribals have written and unwritten long oral traditions and this competition will attract tribal people and other singers to come out in open and showcase their talent”. Expressing his personal enthusiasm towards this competition, the Hon’ble Minister stated that such initiatives are vital to preserve, protect and promote the deep rooted cultural heritage of our nation. Emphasizing on tribal’s vibrant culture, he also opined that tribals have musical songs for each and every occasion to celebrate life so this talent show will also provide an opportunity to discover the hidden talent of the nation. In the end, he also extended Ministry’s support in order to make this a successful event.

To showcase their musical talent through this free platform, participants particularly from the tribal community have to upload an audio clipping and mail to or send an audio CD of their singing performance to the Director, National Channel, Todapur, New Delhi – 110012 before 20/07/2015 without any restrictions imposed on their age, sex or economic status. This musical show is open to public and is entry-free. Entries can be either an individual based  performance or group based performance. As part of the policy of the Government of India in recent years to integrate the tribal people into the mainstream of the society, Public Service Broadcaster AIR through this initiative is striving to explore the untapped talent of tribal population across the country.
To select the best entries, a panel of eminent music personalities will judge the entries on the basis of Beat, Rhythm and Tone. In the first round, the entries will be shortlisted and those who succeed in the preliminary round will be invited to the studio of All India Radio for the semi final and then the successful contestants will perform in the Grand Finale in front of invited audiences. The contest rules have been kept easy and simple so that maximum number of people can participate in this extraordinary contest.

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