Sunday, 11 December 2016

#AIRKalaburgi completes 50years of service

Venkaiah Naidu to grace Golden jubilee of AIR, Kalaburgi

All India Radio Kalburgi (Gulbarga) shall commemorate its 50th anniversary on 11th November 2016 in a glittering function to be held to mark the occasion. Hon’ble  Minister for Information & Broadcasting Shri M Venkaiah Naidu has consented to be the Chief Guest. The function will commence at 3pm at AIR, Gulbarga.
On this occasion, the Hon’ble Minister will release an audio CD of renowned Hindustani Classical Singer, Pt. Sidharam Jambaldinni, who is known for his rich, soulful and sonorous vocal rendition particularly a novel singing style  based on the lyrics of ‘vachanas’ which are primarily philosophical compositions of various “Shivasharanas” led by 12th  century social reformer and philosopher Lord Basaveshwar. 
The cultural event held on the occasion shall feature popular and renowned   artistes like Kavitha Mathapati and Uma Kulkarni Kamsale, folk performance by Mahadeva Shetty and Party and a dance sequence on Swachch Bharat theme  by Malashree Kanavi and Party.
Other dignitaries who wii also be  part of this celebration are; Sri Mallikarjun Kharge, Hon’ble MP,and the leader of the Opposition in  Lok Sabha,  Sri Basavaraja Patil Sedam, Hon’ble MP, Rajya Sabha; Sri Bhagavant Khuba, Hon’ble MP, Lok Sabha,Bidar.
  Since its commissioning on 11th November 1966 AIR Kalaburgi (Gulbarga) has played a yeoman service towards promotion and preservation of the distinct  cultural heritage of the Hyderabad-Karnataka region by patronizing the literary , folk and musical traditions . It has also played a catalytic role in the development narrative of the region by  proactively carrying the development messages particularly in the areas of health, education, agriculture , skill development, micro financing, rural development ,  child and women development, governance issues etc.
Though initially an ancillary station to AIR, Dharwad, it became an independent station later  and primarily covers Gulbarga, Bidar and Yadgir Districts. It also serves neighbouring parts of Maharashtra and Telangana which come under the secondary coverage.
During this long journey of 50 glorious years, AIR Kaliburgi has many  unique , noteworthy trendsetting broadcasting achievements and has earned many accolades both at state and national levels. 
Keli-Kali (Listen and Learn) a series  conceptualized and developed based on the academic syllabus for primary school children was appreciated and adapted for the state wide broadcast by the department of Education, Govt of Karnataka. This concept was subsequently adapted by Sarva Shikshan Abhiyaan at the National Level.
Similarly, Yashasvi SSLC’ – a radio series programme aimed at improving the passing percentage of SSLC students (Secondary Education) in the educationally backward Hyderabad Karnataka region. An integrated broadcast format coupled with two-way communication was adaptedfor imparting handy tips and technicalities of writing examination.
AIR, Gulbarga conceived and initiated a serial sponsored programme titled ‘Krishi Marata Margadarshi’ (Agricultural Marketing Guide) by the Karnataka StateAgricultural Marketing Board (KSAMB) locally. Appreciating the effectiveness of this programme the concept was adapted and elevated by KSAMB for implementing at the state level. This apparently contributed for the increased total revenue earnings.
On technical front AIR, Gulbarga was the first to impress upon the need for establishing VPN network for the state of Karnataka, when the decommissioning of S-Band Frequency resulted in chaos. For the first time in the history of All India Radio, a VPN link was tested successfully between AIR, Bengaluru and Gulbarga. Further, all the stations in Karnataka were networked through VPN, enabling a quickest means of audio/data file transfer and it has become a cost effective technological approach for the purpose. This project  was awarded a prize for technical excellence at the Akashvani Annual Award competition. Similarly, an award for ‘Best maintained difficult station’ was bagged by the station at National level.
As regards commercial revenue, AIR Gulbarga is proud to earn more than 200% of the target fixed for 2016-17. Artists of AIR Gulbarga  are regularly  featured in the National Programme of Music, Regional Folk and Light Music Programme and other National Programmes.

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